INTERSTITIAL ADS: A LOOK AT THEIR INFLUENCE AND PERFORMANCE

Interstitial Ads: A Look at their Influence and Performance

Interstitial ads are a prevalent form of online advertising that appear at the conclusion of user interactions, such as completing a level in a game or reading a web page. These full-screen ads tend to prompt user attention for a short period before allowing more info them to continue with their activity. While certain users consider them disruptiv

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